HAIRY SOCKS CO.
Hairy Socks co. is what it says on the tin. A brand new socks brand looking to do things a bit differently. ‘Hairy Socks are for the daring contemporary looking for inner comfort and outer flair not afraid to show their texture, their colour, or their stare. Hairy Socks are here to reverse stigmas and unite the bright. We are here to be worn, here to be seen, here to be judged only to change the scene.’ My role for Hairy Socks was to create the branding and visual Identity that matched their mission statement. We wanted to create a style that offered something out of the ordinary, something brave and uncompramised. The ‘scrap book’ style and juxtaposed logo demonstrates the core brand message of individuality and creative flair.