The Round is a brand new mobile app that will stream live AR theatre to peoples phones anywhere in the world. Their goal is to bring the theatre experience into people’s homes. The concept was born during the Covid-19 lockdown with the theme of accessible culture very much at the fore front of the agenda. My work for The Round was to create an innovative, exciting and experience based visual identity to match their product and ethos. The branding centres around the joy and experience of live theatre whilst also acknowledging the tech based, sensory platform that is AR theatre.